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Implementare ERP, CRM, BI, SFA si SCM pentru distributie, productie, servicii si retail

Cyrom Romania: “SeniorERP fully complies with the FMCG industry requirements”

Cyrom Romania is an important distributor of premium foods and beverages, with a turnover of over 36 million RON. The company manages its resources and workflows with SeniorERP, benefiting from better internal organization, more productive employees, a shorter order delivery time, and a solid relationship with partners and customers.

Cyrom Romania was founded in 2002 and since 2009 has been owned by Pfanner Gmbh Austria. The company is specialized in the import and distribution of premium products and in 2013 has recorded a turnover of 36.5 million RON.

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Cyrom Romania decided to implement the ERP system from Senior Software due to the compatibility of its functionalities with the business specifics, and the post implementation services offered by the provider, designed to meet emerging needs during the company’s development:

SeniorERP fully complies with the requirements applicable to the FMCG (fast moving consumer goods) sector and it’s also a complete tool for resource management. The flexibility of the ERP system and the experience from the multiple projects carried out by Senior Software team have resulted in an implementation in record time, and even from the very beginning of the completion of this process, the ERP solution functioned at its full capacity.

Said Mrs. Corina Calin, Head of Finance and Accounting.

By using SeniorERP Cyrom has managed to increase the operating speed by 70% and improve the communication between employees. These benefits were due to the intuitive interface of the system that allows easy operation on each hierarchical level.

In addition, due to the online working mode of the application and the fact that all information entered into the system is centralized in a single database, data accuracy has increased and access to information has been accelerated. All this has led to shortening the orders delivery time and increasing customer satisfaction, resulting in an increase of the company’s sales volume.

Besides the mentioned benefits, Ms. Corina Calin justified the necessity of implementing an ERP solution by stating the following:

In today’s society, an integrated solution is a “must-have” for the management of any business, regardless of its industry. The use of such solutions is very important because it diminishes the time for providing the necessary information, documents and operational reports.

Cyrom Romania is the exclusive importer of the following brands: Pfanner, Monini, Vöslauer, Rivano, Eichbaum and Stardoro. The company distributes its products both to international key accounts such as Metro, Selgros, Carrefour, Cora, Auchan, Kaufland, Real, Billa, Plus, Mega Image, and to the small shops through a network of local sub-distributors.


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