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Implementare ERP, CRM, BI, SFA si SCM pentru distributie, productie, servicii si retail

ROCAST targets leader position in carpentry and construction equipment through SeniorERP implementation

ROCAST, a company specializing in importing, packaging and distribution of carpentry products and industrial and construction equipment, implements SeniorERP to strengthen organic growth of a business with a turnover of EUR 15 million annually. SeniorERP will manage during implementation a portfolio of 7300 customers and 32,000 products, with the principal objective of increasing the efficiency and quality of distribution nationwide.

SeniorERP has 3 decisive arguments, namely: it is a solution for import and distribution, it uses the latest technology and it is recommended by the professionalism of the Senior Software team.
Horatiu Vonica, Executive Director, ROCAST

ROCAST is an importer and distributor for a wide range of products: assembly organs, fastening elements, tools and miscellaneous equipments, machine tools, compressors and pneumatic tools, welding equipment, materials and equipment for electrical installations. The company has 3 work points in Bucharest, Giurgiu and Filipestii pe Padure and a central warehouse of 5000 m2 and currently occupies the site 3 in this market.

Main short term targets of the SeniorERP implementation refer to:
– Increased efficiency at the operational level by operating in real time on the Internet;
– Centralized and secure data in a complex system;
– high-performance data from operation system by company management;

With a volume of 500 invoices daily, the application ROCAST used previously did not face the need of integrated, real-time, accurate data and reports that constitute a complex decision support:

“Acquisition of an ERP was determined by the accumulated problems in using the old system: data security, too many stations for the old system, too many applications,the need to work on the Internet in real time, the need to obtain quick miscellaneous queries, etc..”
Vonica Horatiu, Executive Director, ROCAST

Distribution of ROCAST is currently done through direct sales from their deposits and by a strong distribution network which amounts to 70 representatives and technical sales nationwide and over 200 distributors. SeniorERP implementation will allow, besides optimizing distribution, the integration of alternative sales channels:

“For the year 2009, with the SeniorERP implementation, we wish to develop quality distribution of ROCAST in Romania by the Sales Force Automation – SFA, online shop, portal taking orders, etc..”
Horatiu Vonica, Executive Director, ROCAST

About SeniorERP
SeniorERP is the software system of Enterprise Resource Planning type, designed to meet the complex needs of Distribution and Services companies. SeniorERP integrates the latest technological platform in an efficient system for growth and at the same time, in a powerful tool and strategy adapted to the complex needs of large companies.
The 80 distribution companies which have implemented SeniorERP benefit of scalability and reliability of a mature system, of real support and of a stability factor for the organization. Our goal is to bring technological innovation to support the distribution companies so that they do enjoy sustained growth and competitiveness.
About Senior Software
Senior Software is a private company with Romanian capital that offers software development services and IT consultancy for business management. Senior Software is Microsoft Gold Certified Partner and its own solution, SeniorERP, is Microsoft and VeriTest for Microsoft Windows Server,. NET and Web Services certified.
Senior Software is certified under ISO 9001:2000 standards for quality management. Implementation of ISO standards for quality management aim primarily to define processes and objectives and measurable replication ensuring high quality standards in any activity of the company’s clients.
Among Senior Software customers we can mention:
Regency Company, Rocast, General Parmafood, Rosim’s Unic, Apollo Mod Distribution, Koelner Romania, Mergeani, S&D Pharma, Dianflex, Immergas, V-Tarus/Farmaceutica Remedia, Mediarom/Wunder Baum, Sarcomex, Bohemia/Koh-I-Noor, Eximod/Pneumatic, Hofigal, Biochefarm, Mim Team, Com-Gex/Office Media, Mirano International, KG Rulmenti, PetLine, Dinamic 92 Distribution, Felder Gruppe, Vitap Echipamente, General Beauty Supply, Sea-Bell Trading, Ficosota Sintez Romania, Cyrom Romania, General Industry, UPS Romania, Sentia, Avico International, ABAD VET, Julien Stile etc.