Management of marketing campaigns with SeniorCRM Enterprise provides a clearer perspective over the promotional investments with the highest ROI (Return on Investment). The CRM system allows marketing managers to address potential customers more effectively through intuitive functionalities for planning, execution and monitoring of campaigns and promotional activities, together with all technical resources – budgets, suppliers, materials, people in charge, deployment time, etc.
SeniorCRM Enterprise is an intuitive tool for planning events, direct mailing and e-mailing, PR, promotions, banners and paid online advertising, SEO type marketing campaigns.
Correct prospect segmentation is the first step in outlining a communication and marketing plan. Once consolidated the information about prospects in the CRM system, defining consumer segments is easy, especially using multiple selection criteria: the County (or other characteristics of the geographic location), turnover (or other financial parameters), field of activity, previous interactions or products/services for which the prospects have expressed interest in the past, etc.
For example, a company that sells laboratory equipment organizes an event and wants to invite a list of doctors. To streamline this marketing action, in CRM it’s created a phone call activity that is automatically associated with the guests list and distributed to one or more employees for contacting the doctors and for confirming the addresses where the invitations will be sent.
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The role of the marketing department is to attract new customers, retain existing ones and identify growth opportunities. This involves proper and detailed understanding of the prospects and customers characteristics and needs.
The SeniorCRM Enterprise reporting module offers access to vital information for measuring the impact of marketing actions both over the sales but also in terms of the reputation of the advertised brand with just a few clicks. Based on these reports, a clearer accounting of the invested money in a campaign and the sales opportunities generated by this is obtained.
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