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Implementare ERP, CRM, BI, SFA si SCM pentru distributie, productie, servicii si retail

ERP – Case Study – MediaRom / Wunder Baum – FMCG distribution

MediaRom International is the exclusive importer and distributor in Romania for the entire Wunder Baum and My Shaldan range of products, well known on the Romanian market especially for the car fresheners segment. By the results in recent years, MediaRom was placed in the top European distributors of the Wunder Baum brand. Sustained increase in the volume of business in recent years and enriching the portfolio of products were vital factors in the decision to purchase an integrated solution for managing business.

The company’s activities at national level are developing through 3 channels of distribution – the gas chain, key international accounts chain and local distributors. With the new solution implemented, each channel can be evaluated according to the performance achieved.

Strategy proposed
The solution implemented by Senior Software is the future expansion of the activity distribution throughout the country, with multiple points of work.
The application is structured around the management module (purchasing-sales, inventory management, billing), which adds modules for accounting, personnel, assets, rates, financial analysis and service management activities. This leads to increase performance, the level of security and scalability in processing and using information.

Our Contribution
From the very beginning, the Senior Division ERP Software has scheduled a review to cover a medium – long term horizon for increasing business volume and number of locations covered. By implementing SeniorERP, MediaRom International can open new points with only a few days effort and without compromising the control of essential business data.

The Expected Benefits
Real-time reaction at clients requirements is specific to import and distribution, SeniorERP ensuring the smooth running of business. SeniorERP ensures control and management of sales / purchases, reports and analyzes specific management, sales and distribution, merchandise cost analysis and also can highlight and optimize inventory levels. SeniorERP ensures optimal management of processes and flows of business, providing a tool for proactive management of import and distribution and possibilities of control of key business indicators.