{"id":47854,"date":"2022-11-09T08:50:53","date_gmt":"2022-11-09T08:50:53","guid":{"rendered":"https:\/\/www.seniorerp.ro\/?post_type=comunicat&p=47854"},"modified":"2026-05-05T14:32:22","modified_gmt":"2026-05-05T14:32:22","slug":"pro-activ-without-senior-softwares-solution-the-impact-of-price-volatility-on-the-companys-profitability-would-have-been-overwhelming","status":"publish","type":"comunicat","link":"https:\/\/www.seniorerp.ro\/en\/press\/pro-activ-without-senior-softwares-solution-the-impact-of-price-volatility-on-the-companys-profitability-would-have-been-overwhelming\/","title":{"rendered":"Pro Activ: \u201cWithout Senior Software’s solution, the impact of price volatility on the company\u2019s profitability would have been overwhelming\u201d"},"content":{"rendered":"
[vc_row element_id=”690121″ css=”.vc_custom_1667299558448{padding-top: 100px !important;padding-bottom: 70px !important;background-image: url(https:\/\/www.seniorerp.ro\/wp-content\/uploads\/2022\/11\/proactiv-foloseste-cu-succes-solutiile-software-erp-si-visualbi-de-la-senior-software.webp?id=47753) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” el_class=”interview_title”][vc_column]

Pro Activ: \u201dWithout Senior Software’s solution, the impact of price volatility on the company\u2019s profitability<\/span> would have been overwhelming\u201d<\/span><\/span><\/h1><\/span>

Read the article to learn more about the benefits Pro Activ gained by using the SeniorERP and SeniorVisualBI solutions<\/span><\/span><\/p>[\/vc_column][\/vc_row][vc_row element_id=”496725″ css=”.vc_custom_1658221795120{padding-top: 55px !important;padding-bottom: 0px !important;}”][vc_column][vc_column_text animation_delay=”0″ css_animation=”bottom-to-top”]\n

Pro Activ, building materials retailer from Southern Romania, has succeeded in increasing its profitability and significantly decreased the negative impact of price volatility on the company, using integrated systems from Senior Software. With the ERP and BI software solutions, the company conducts business operations in a much shorter time and accesses real-time, updated information anytime, anywhere, with increased visibility and control over the business.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top” element_id=”966304″ element_css=”.vc-row-934440 .fixed-container {background-image:url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2014\/01\/banner-cta-etape-premergatoare-unei-implementari-crm-sistem-wms-erp-seniorerp.jpg);}” grid_overlay=”white” css=”.vc_custom_1667301427538{padding-top: 55px !important;padding-bottom: 55px !important;}”][vc_column animation_delay=”0″ width=”1\/2″ element_id=”968633″ css=”.vc_custom_1608716495815{padding-right: 20px !important;}” crp=”480:i:i,480-768:i:i,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”][vc_column_text animation_delay=”0″]Pro Activ, a business focused on the distribution of building materials<\/strong> serving the southern region of Romania, increased business performance and reduced the negative impact of market changes, using modern systems to automate its operations<\/strong>. While more and more Romanian companies are significantly affected by price increases and the accelerated pace of such changes, Pro Activ distributor has found the solution that allows it to optimally manage situations caused by price volatility<\/strong>. Moreover, investments in technology helped the team increase business profitability at a time of financial instability.[\/vc_column_text]<\/span>[vc_column_text animation_delay=”0″]In 2020, the company implemented the SeniorERP system, that has been integrated with SeniorVisualBI. Together, they form a complete resource management and data analysis solution that allowed the business to grow impressively. Therefore, the distributor has optimized its business processes, lowered working time on various operations and doubled the turnover.[\/vc_column_text][\/vc_column][vc_column animation_delay=”0″ width=”1\/2″ element_id=”577870″ offset=”vc_hidden-sm vc_hidden-xs” crp=”480:i:i,480-768:i:i,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]<\/span>

\"compania<\/div><\/span>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” gap=”0″ equal_height=”yes” content_placement=”middle” element_id=”767550″ element_css=”.vc-row-331899 .animated-container {background-image:url(http:\/\/seniorerp.ro\/wp-content\/uploads\/2018\/12\/map_transparent_dark.png);}.vc-row-331899 .top-gradient {background:linear-gradient(to bottom, #b0cc41 0%,rgba(255,255,255,0) 100%);}.vc-row-331899 .bottom-gradient {background:linear-gradient(to top, #b0cc41 0%,rgba(255,255,255,0) 100%);}” grid_overlay=”black” css=”.vc_custom_1617862077038{padding-top: 0px !important;padding-bottom: 0px !important;background-color: #212121 !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” el_id=”one-page-about-us” el_class=”background-position-right-bottom”][vc_column animation_delay=”0″ css_animation=”fadeIn” element_id=”666417″ crp=”480:i:i,480-768:i:i,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″ css=”.vc_custom_1667306693024{background-image: url(https:\/\/www.seniorerp.ro\/wp-content\/uploads\/2022\/11\/testimonial-pro-activ-client-sisteme-software-pentru-managementul-afacerii-erp-si-business-intelligence.webp?id=47762) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column animation_delay=”150″ css_animation=”top-to-bottom” element_id=”456490″ crp=”480:5:5,480-768:10:10,768-1024:10:10,1024-1280:15:15,1280-1366:i:i,1366-1600:5:5,1600-1920:10:10″ offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″ css=”.vc_custom_1617863177933{padding-right: 180px !important;padding-left: 180px !important;background-image: url(https:\/\/www.seniorerp.ro\/wp-content\/uploads\/2020\/08\/map_transparent_white.png?id=21006) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”]<\/span>[vc_column_text animation_delay=”0″]\u201dERP<\/a><\/strong> and BI<\/a><\/strong> have made a big difference in terms of increasing efficiency and performance, on the financial-accounting and the purchasing area<\/strong>, and also on the controlling area. Also, planning <\/strong>and delivery operations<\/strong> take much less time. All the departments were positively influenced. We work faster and more efficiently, and all these advantages have ultimately led to an increased profitability<\/strong>.<\/em><\/span><\/p>\n

When the Senior Software systems were implemented, Pro Activ had a turnover of around \u20ac13 million and around 400 unique customers served per month, and today we are talking about almost \u20ac25 million<\/strong> and 600 unique customers. We are sure and aware that without Senior Software’s solution, the impact of price volatility on the company\u2019s profitability would have been overwhelming. It would have been very difficult for us to manage inventory and prices at batch level<\/strong>, because we didn’t have the clarity and traceability of all our internal actions.\u201d<\/span><\/em><\/p>\n

Alin Ionescu, Executive Director \u2013 Pro Activ<\/strong><\/span>[\/vc_column_text]<\/span><\/span><\/span>See the video case study!<\/span><\/span><\/a><\/span>[\/vc_column][\/vc_row][vc_row element_id=”250077″ css=”.vc_custom_1646131924875{padding-top: 55px !important;padding-bottom: 55px !important;}”][vc_column][vc_column_text animation_delay=”0″]\n

Real-time visibility over prices and more efficient strategies<\/h3>\n

T<\/span>he SeniorERP system allows optimal management of all resources and increases efficiency in day-to-day activities, reducing errors and automating repetitive, manual tasks. Through CRM system\u2019s functionalities, Pro Activ’s sales team gained real-time visibility over prices<\/strong>, which fluctuated even every few hours. In addition, customer relationships have improved significantly, the software allowing information to be quickly updated and accurately transmitted to the market. Field teams can access the system extremely simple, anytime, anywhere, via the ERP mobile app installed on their tablet or phone.<\/p>\n

By integrating the ERP system with the Business Intelligence application, the distributor gained access to complex business analyses and detailed BI reporting, therefore company managers can establish the most appropriate strategies to improve the business.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” gap=”0″ equal_height=”yes” content_placement=”middle” element_id=”276431″ element_css=”.vc-row-331899 .animated-container {background-image:url(http:\/\/seniorerp.ro\/wp-content\/uploads\/2018\/12\/map_transparent_dark.png);}.vc-row-331899 .top-gradient {background:linear-gradient(to bottom, #b0cc41 0%,rgba(255,255,255,0) 100%);}.vc-row-331899 .bottom-gradient {background:linear-gradient(to top, #b0cc41 0%,rgba(255,255,255,0) 100%);}” grid_overlay=”black” css=”.vc_custom_1548674371854{padding-top: 0px !important;padding-bottom: 0px !important;background: #b0cc41 url(http:\/\/seniorerp.ro\/wp-content\/uploads\/2018\/12\/back3-2.png?id=13513) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” el_id=”one-page-about-us” el_class=”background-position-right-bottom”][vc_column animation_delay=”0″ css_animation=”fadeIn” element_id=”234894″ crp=”480:i:i,480-768:i:i,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i” offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″ css=”.vc_custom_1667309795855{background-image: url(https:\/\/www.seniorerp.ro\/wp-content\/uploads\/2022\/11\/beneficii-obtinute-de-catre-pro-activ-cu-ajutorul-solutiilor-seniorerp-si-seniorvisualbi-scaled.webp?id=47767) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][\/vc_column][vc_column animation_delay=”150″ css_animation=”top-to-bottom” element_id=”603530″ crp=”480:5:5,480-768:10:10,768-1024:10:10,1024-1280:15:15,1280-1366:i:i,1366-1600:5:5,1600-1920:10:10″ offset=”vc_col-lg-6 vc_col-md-12 vc_col-xs-12″ css=”.vc_custom_1548676711448{padding-right: 180px !important;padding-left: 180px !important;}”]<\/span>[vc_column_text animation_delay=”0″]\u201d<\/span><\/em>For a year and a half, many players in the industry have been hit by massive price increases and we are talking here about doubled prices in a very short time, about increases of tens of percent per quarter. It’s a very big challenge and many companies are talking about survival. <\/span><\/em><\/p>\n

Obviously, we’re in an extremely favorable position, precisely because we have prepared and designed the business in such a way that we can be flexible and adapt quickly to any changes<\/strong>. Senior Software tools have certainly helped us to<\/strong> anticipate these situations, to deliver performance and to have a very well-developed controlling area.<\/span><\/em><\/p>\n

Thanks to the partnership with Senior Software, we were able to quickly extract data of interest and to have increased visibility on the business and the direction it should take. We are currently accessing detailed reports from BI, we can easily measure performance indicators<\/strong> and analyze efficiency at the departmental level.\u201d<\/span><\/em><\/p>\n

Alin Ionescu, Executive Diretor \u2013 Pro Activ<\/strong><\/span>[\/vc_column_text]<\/span>[\/vc_column][\/vc_row][vc_row element_id=”523035″ css=”.vc_custom_1659000374445{padding-bottom: 25px !important;}”][vc_column]<\/span>[vc_column_text animation_delay=”0″]Three years ago, after a series of meetings with 6 Romanian software system providers<\/strong>, Pro Activ management decided to start the partnership with Senior Software, its IT systems being considered vital for adapting the business to the market dynamics<\/strong>. The distributor considered the fact that the systems provided met the exact needs of Pro Activ and could be easily adapted to the specifics of the business. The know-how and professionalism of the Senior Software team were also important aspects in the selection of the software supplier. Pro Activ is the first company which implemented Senior Software\u2019s systems 100% remotely, a project that was successfully completed.[\/vc_column_text][\/vc_column][\/vc_row][vc_row element_id=”720905″ css=”.vc_custom_1620372849237{padding-top: 30px !important;padding-bottom: 60px !important;}”][vc_column width=”1\/2″]<\/span>[vc_column_text animation_delay=”0″]\n

About Pro Activ<\/h3>\n

P<\/span>ro Activ is a company from Dambovita, with 65 employees, which has more than 20 years of experience in the building materials distribution market. The company holds two of its own brands, OK Fix and Crizantema, and the distributor’s portfolio also includes products from brands such as Knauf Gips, Austrotherm, Ursa, Xella, Tehnogips, Ral Color, Baumit, Brikston, Soceram, etc. The product categories marketed by Pro Activ are: washable paints, primers, EPS and Extruded polystyrene, adhesives, thinners and more.[\/vc_column_text]<\/span>[\/vc_column][vc_column width=”1\/2″]<\/span>[vc_column_text animation_delay=”0″]\n

About Senior Software<\/h3>\n

S<\/span>enior Software is the only provider and developer of software systems in Romania with a complete package of integrated solutions. Founded in 2003, Senior Software<\/a><\/strong> began its operations with a single division, and currently it has 7 of them through wich intuitive ERP, BI, SCM, MES, E-Commerce & Hardware systems are being implemented. The company operates in five locations in Romania (Bucharest, Constanta, Cluj, Timisoara and Iasi) with a team of more than 180 employees.[\/vc_column_text]<\/span>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” gap=”0″ equal_height=”yes” content_placement=”middle” element_id=”464448″ grid_overlay=”black” css=”.vc_custom_1603702904846{background-color: #b0cc41 !important;}”][vc_column animation_delay=”0″ text_align=”left” element_id=”714536″ crp=”480:i:i,480-768:i:i,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i” offset=”vc_col-lg-8 vc_col-md-6 vc_col-xs-12″ css=”.vc_custom_1599730066232{background-image: url(http:\/\/seniorerp.ro\/wp-content\/uploads\/2020\/09\/banner-cta-dezvoltarea-sistemului-senior-software-erp-seniorerp.jpg?id=22432) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”]<\/span><\/span>[\/vc_column][vc_column animation_delay=”0″ text_align=”left” element_id=”228207″ el_class=”background-position-right-bottom” css=”.vc_custom_1603722018952{padding-right: 56px !important;padding-left: 56px !important;background-image: url(http:\/\/seniorerp.ro\/wp-content\/uploads\/2019\/01\/back8.png?id=16026) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;}” crp=”480:10:10,480-768:i:i,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i” offset=”vc_col-lg-4 vc_col-md-6 vc_col-xs-12″ el_id=”coloana-cta”]<\/span>

Find out more about Senior Software’s integrated solutions!<\/span><\/span><\/h2><\/span><\/span><\/span>Details<\/span><\/span><\/a><\/span>[\/vc_column][\/vc_row][vc_row element_id=”466133″ css=”.vc_custom_1614000903132{padding-top: 40px !important;padding-bottom: 96px !important;}” el_class=”section_related_post”][vc_column]

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