{"id":43448,"date":"2022-02-08T12:46:38","date_gmt":"2022-02-08T12:46:38","guid":{"rendered":"https:\/\/www.seniorerp.ro\/?page_id=43448"},"modified":"2026-05-06T09:41:13","modified_gmt":"2026-05-06T09:41:13","slug":"sfa","status":"publish","type":"page","link":"https:\/\/www.seniorerp.ro\/en\/sfa\/","title":{"rendered":"SFA – Sales Agents & Merchandising"},"content":{"rendered":"
[vc_row full_width=”stretch_row_content” gap=”48″ full_height=”yes” equal_height=”yes” element_id=”45092″ element_css=”.vc-row-941190 .parallax-container {background-image:url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2020\/06\/cpm-soft-bugetare-si-raportare-imagine-background-v3.jpg);}” grid_overlay=”white” css=”.vc_custom_1614954384396{background-image: url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2020\/09\/sfa-sales-force-automation-forta-de-vanzare-mobila-imagine-principala.jpg?id=24918) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column animation_delay=”50″ css_animation=”top-to-bottom” element_id=”485116″ css=”.vc_custom_1602268705020{padding-left: 60px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” crp=”480:10:5,480-768:10:5,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]

SFA<\/span><\/span><\/h1>

Automation of sales and distribution processes<\/span><\/span><\/h1>

Presales | Van Sales | Merchandising | Marketing<\/span><\/span><\/h3>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” gap=”40″ equal_height=”yes” content_placement=”middle” element_id=”817284″ element_css=”.vc-row-331899 .animated-container {background-image:url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2018\/12\/map_transparent_dark.png);}.vc-row-331899 .top-gradient {background:linear-gradient(to bottom, #b0cc41 0%,rgba(255,255,255,0) 100%);}.vc-row-331899 .bottom-gradient {background:linear-gradient(to top, #b0cc41 0%,rgba(255,255,255,0) 100%);}” css=”.vc_custom_1602268743437{padding-top: 66px !important;padding-bottom: 66px !important;}” el_id=”one-page-about-us”][vc_column animation_delay=”0″ css_animation=”bottom-to-top” width=”2\/3″ element_id=”84207″ crp=”480:0:0,480-768:0:0,768-1024:0:0,1024-1280:15:15,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i” offset=”vc_col-lg-8 vc_col-md-12 vc_col-xs-12″ css=”.vc_custom_1602268795636{padding-left: 0px !important;}”][vc_single_image image=”38041″ img_size=”full” alignment=”center” style=”vc_box_shadow”]<\/span>[\/vc_column][vc_column animation_delay=”150″ css_animation=”top-to-bottom” width=”1\/3″ element_id=”533586″ crp=”480:5:5,480-768:5:5,768-1024:5:5,1024-1280:10:10,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i” offset=”vc_col-lg-4 vc_col-md-12 vc_col-xs-12″ css=”.vc_custom_1602269058212{padding-right: 60px !important;}”]

Closer to clients<\/span> & their needs<\/span><\/span><\/h2><\/span>[vc_column_text animation_delay=”0″]SeniorSFA is the most modern SFA application, designed to automate sales processes<\/mark>and to manage field teams. The solution provides efficient planning<\/mark> of daily activities and fast taking orders, providing high data accuracy and access to up-to-date information.<\/span>[\/vc_column_text]<\/span>[vc_column_text animation_delay=”0″]Easy to use and perfectly integrated with SeniorERP, the app optimizes the entire sales flow<\/mark>, from visit preparation to the analysis and optimization phase.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row gap=”40″ element_id=”972640″ element_css=”.vc-row-972640 .animated-container {background-image:url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2018\/12\/map_transparent_dark.png);}.vc-row-972640 .top-gradient {background:linear-gradient(to bottom, #b0cc41 0%,rgba(255,255,255,0) 100%);}.vc-row-972640 .bottom-gradient {background:linear-gradient(to top, #b0cc41 0%,rgba(255,255,255,0) 100%);}” grid_overlay=”black” animated_bg=”true” top_gradient=”true” bottom_gradient=”true” css=”.vc_custom_1596781728083{padding-top: 85px !important;padding-bottom: 85px !important;background-color: #b0cc41 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” animated_bg_speed=”100000″ animated_bg_image=”13260″ el_class=”content-box-padding-2″ gradient_color=”#b0cc41″ el_id=”one-page-benefits”][vc_column animation_delay=”0″ css_animation=”bottom-to-top” element_id=”597413″ offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″ crp=”480:0:0,480-768:0:0,768-1024:10:10,1024-1280:20:20,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i” css=”.vc_custom_1596522843276{padding-right: 100px !important;padding-left: 100px !important;}”]

SeniorSFA helps you to:<\/span><\/span><\/h2><\/span>[\/vc_column][vc_column animation_delay=”150″ css_animation=”bottom-to-top” element_id=”744393″ offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″ crp=”480:i:i,480-768:i:i,768-1024:15:15,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]
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Increase productivity <\/span>in sales<\/h4>

On-site agents benefit from an easy-to-use app that allows them to organize their activities.<\/span><\/span><\/p><\/div><\/div><\/div><\/span>[\/vc_column][vc_column animation_delay=”300″ css_animation=”bottom-to-top” element_id=”193947″ offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″ crp=”480:i:i,480-768:i:i,768-1024:15:15,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]

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Processing orders <\/span>on the spot<\/h4>

Stocks, prices and trade policies are always up to date, and orders immediately arrive to the warehouse.<\/span><\/span><\/p><\/div><\/div><\/div><\/span>[\/vc_column][vc_column animation_delay=”450″ css_animation=”bottom-to-top” element_id=”234252″ offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″ crp=”480:i:i,480-768:i:i,768-1024:15:15,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]

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Save <\/span>time<\/h4>

Send and receive real-time information from on-site employees, and capture customer feedback faster.<\/span><\/span><\/p><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row gap=”40″ content_placement=”middle” element_id=”458212″ css=”.vc_custom_1599048725788{padding-top: 66px !important;padding-bottom: 66px !important;}”][vc_column animation_delay=”0″ element_id=”53071″ crp=”480:5:5,480-768:5:5,768-1024:5:5,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]

What are the benefits offered by SeniorSFA?<\/span><\/span><\/span><\/h2><\/span>[vc_row_inner equal_height=”yes” content_placement=”middle” element_id=”866228″][vc_column_inner width=”1\/3″ offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″]
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Monitor in real time operations on-site<\/h4><\/div><\/div><\/div><\/span>
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Increase sales and customer satisfaction<\/h4><\/div><\/div><\/div><\/span>
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Reduce costs, returns and errors<\/h4><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″][vc_single_image image=”38043″ img_size=”full” alignment=”center” el_id=”imagine-beneficii”]<\/span>[\/vc_column_inner][vc_column_inner width=”1\/3″ offset=”vc_col-lg-4 vc_col-md-4 vc_col-xs-12″]
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Measure performance in real-time<\/h4><\/div><\/div><\/div><\/span>
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Improve marketing strategies<\/h4><\/div><\/div><\/div><\/span>
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Discover new opportunities<\/h4><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row gap=”40″ element_id=”6951″ grid_overlay=”white” css=”.vc_custom_1597915583366{padding-top: 96px !important;padding-bottom: 96px !important;background: #56534c url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2020\/08\/map_transparent_white.png?id=21006) !important;}”][vc_column animation_delay=”0″ element_id=”220229″ el_id=”coloana1″ crp=”480:i:i,480-768:i:i,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”][vc_row_inner][vc_column_inner]

The SFA system’s capabilities<\/span><\/span><\/span><\/h2>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″]
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Easy connection<\/h3>

It integrates easily with ERP, where it takes data on customers, prices and stocks and receives on-site orders and information.<\/span><\/span><\/p><\/div><\/div><\/div><\/span>[\/vc_column_inner][vc_column_inner width=”1\/2″]

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Offline work<\/h3>

Agents can also perform their tasks in areas with no internet access, thus eliminating the downtime.<\/span><\/span><\/p><\/div><\/div><\/div><\/span>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=”1\/2″]

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Flexibility<\/h3>

The sales team will be able to work efficiently anywhere and anytime, as the app can be accessed from any device with Android, iOS or Windows.<\/span><\/span><\/p><\/div><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”1\/2″]<\/span>

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Supplier access<\/h3>

The external suppliers involved in the promotional activities of the company can also use the app, giving you the opportunity to closely monitor their progress.<\/span><\/span><\/p><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” element_id=”373287″ grid_overlay=”black” css=”.vc_custom_1602269026822{padding-top: 96px !important;padding-bottom: 0px !important;}”][vc_column animation_delay=”0″ element_id=”881892″ css=”.vc_custom_1602269043358{padding-left: 60px !important;}” crp=”480:5:5,480-768:5:5,768-1024:5:5,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]

WHAT DO YOU GET WITH THE SFA SOLUTION:<\/span><\/span><\/h4><\/span>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” gap=”48″ equal_height=”yes” content_placement=”middle” element_id=”813226″ grid_overlay=”black” css=”.vc_custom_1600089251097{padding-top: 0px !important;padding-bottom: 96px !important;}”][vc_column animation_delay=”0″ width=”1\/2″ element_id=”320102″ offset=”vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-6 vc_col-sm-offset-0 vc_hidden-sm vc_col-xs-12 vc_hidden-xs” crp=”480:0:0,480-768:0:0,768-1024:0:0,1024-1280:i:i,1280-1366:i:i,1366-1600:10:0,1600-1920:10:0″ css=”.vc_custom_1602269165975{padding-left: 60px !important;}”]
Increased performance for the sales team<\/h6><\/span><\/div>
[vc_column_text animation_delay=”0″]Employees have access to all the information necessary to successfully close a sale, such as stocks, balances, prices, promotions & discounts, service, customer history, etc. Moreover, they have access to the best practices validated by experienced employees. The application has online training features which allow you to insure a new employee\u2019s induction and accommodation in a much shorter time.[\/vc_column_text]<\/div>
Shorter sales cycle<\/h6><\/span><\/div>
[vc_column_text animation_delay=”0″]Thanks to the use of mobile terminals, you can quickly access a wide variety of information about customers and potential customers which reduces the time spent on pre-sales and post-sales activities. You can also plan and correlate field visits with KPIs and sales targets, in order to get better results in a shorter time.[\/vc_column_text]<\/div>
Control over customer balances<\/h6><\/span><\/div>
[vc_column_text animation_delay=”0″]With SFA, tracking and collection of balances can be done directly from mobile terminals. At the same time, it makes it possible to monitor customers\u2019 payment history, but also to establish credit limits or restrictions so that sellers do not take orders when it comes to bad payers. At the same time, unlocking the account can be done instantly through the mobile device if the client makes the payment on the spot.[\/vc_column_text]<\/div>
Stocks linked to sales<\/h6><\/span><\/div>
[vc_column_text animation_delay=”0″]Through SFA, customer stocks \u2014 IKA, distributors, etc. \u2014 are sent to the supply department, who will know, before the actual order is issued, what items are required. In this way, stocks goes from being a capital asset to representing a competitive advantage in the market.<\/p>\n

When it comes to stocks with no movement, they can be included in fire sales campaigns available on the agents mobile devices and can be linked with the corresponding targets. In addition, a correct and transparent merchandising of products by categories of customers or sales channels leads to a higher speed of stock rotation on the shelf.[\/vc_column_text]<\/div>

Custom actions and real-time intervention<\/h6><\/span><\/div>
[vc_column_text animation_delay=”0″]The app allows you to customize the stages of the sales processes according to the best practices in the company and due to the visibility of the sales steps and KPIs, you can step in at any time to adjust the actions. In this way, SFA ensures the observance of all stages in the sales process, the improvement of these phases, and the employees benefit from the experience gained within the team.[\/vc_column_text]<\/div>
Transparency and more productive employees<\/h6><\/span><\/div>
[vc_column_text animation_delay=”0″]The transparency offered by the SFA system on all activities and information related to sales processes and mobility given by the Android terminals, employees’ KPIs can be followed in real time. Thus, they can be rewarded according to their results and the members of the entire team are determined to relate to top performers and to be more focused on achieving targets.[\/vc_column_text]<\/div>
Greater visibility in the market<\/h6><\/span><\/div>
[vc_column_text animation_delay=”0″]Field agents can become a channel to identify opportunities. Using configurable forms, data about new opportunities is immediately entered into the system and sent to the headquarters to initiate the actions necessary to win them. Any interaction with a potential customer, as well as any feedback from current customers is stored in the system and made available to the marketing department in order to design appropriate promotion strategies.<\/p>\n

At the same time, due to the transparent sales flow, managers can easily identify undone or underperforming activities, unvisited customers or unusual situations in the bidding and selling process and thus intervene in real time to fix them.[\/vc_column_text]<\/div><\/div><\/div>[\/vc_column][vc_column animation_delay=”0″ width=”1\/2″ element_id=”305555″ crp=”480:0:0,480-768:0:0,768-1024:0:0,1024-1280:5:5,1280-1366:i:i,1366-1600:0:10,1600-1920:0:10″ offset=”vc_col-lg-6 vc_col-xs-12″][vc_single_image image=”38046″ img_size=”full” css_animation=”slideInRight”]<\/span>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” element_id=”462238″ element_css=”.vc-row-462238 .fixed-container {background-image:url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2021\/03\/banner-suport-post-implementare-testimonial-sanovita-seniorerp.webp);}” grid_overlay=”white” fixed_bg=”true” css=”.vc_custom_1614954587432{background-color: #212121 !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” fixed_bg_image=”38047″][vc_column animation_delay=”0″ width=”1\/3″ element_id=”91865″ crp=”480:5:5,480-768:5:5,768-1024:5:5,1024-1280:10:10,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]<\/span>

[vc_column_text animation_delay=”150″ css_animation=”bottom-to-top” element_id=”177076″]“With SFA, any on-site information is processed directly, without errors, each order being immediately entered into the system, without any intermediaries.”<\/em><\/span><\/p>\n

Adrian Buica \u2013 IT Manager Sano Vita<\/strong><\/span><\/span>[\/vc_column_text]<\/span><\/span><\/span><\/span>Read more!<\/span><\/span><\/a><\/div>

<\/div><\/div><\/span>[\/vc_column][vc_column animation_delay=”0″ width=”2\/3″ element_id=”193402″ crp=”480:i:i,480-768:i:i,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i” offset=”vc_hidden-xs”]<\/span><\/span>[\/vc_column][\/vc_row][vc_section css=”.vc_custom_1546759268187{background: #f5f5f5 url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2018\/12\/map_transparent_dark.png?id=13260) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_row gap=”0″ element_id=”852924″ el_class=”z-index-1″][vc_column]<\/span>[\/vc_column][\/vc_row][vc_row gap=”40″ element_id=”58675″ css=”.vc_custom_1548495784140{padding-top: 0px !important;padding-bottom: 0px !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}”][vc_column animation_delay=”0″ element_id=”461590″ offset=”vc_col-lg-4 vc_col-md-12 vc_col-xs-12″ crp=”480:i:i,480-768:i:i,768-1024:15:15,1024-1280:20:20,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]<\/span>

SFA System<\/span><\/span><\/p>

Who is it for?<\/span><\/span><\/h1><\/span>
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Sales Director<\/h4>

\u2022 Defines the strategy and business goals
\n\u2022 Views dashboards and reports
\n\u2022 Plans the activities of the sales process
\n<\/span><\/span><\/p><\/div><\/a><\/div><\/div><\/span>[\/vc_column][vc_column animation_delay=”0″ element_id=”59522″ offset=”vc_col-lg-4 vc_col-md-12 vc_col-xs-12″ crp=”480:i:i,480-768:i:i,768-1024:15:15,1024-1280:20:20,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]

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Supervisor<\/h4>

\u2022 Views reports and performance of the sales team
\n\u2022 Manages team activities and allocates activities
\n\u2022 Creates presentations for customers
\n<\/span><\/span><\/p><\/div><\/a><\/div><\/div><\/span>

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Sales Agents<\/h4>

\u2022 Plans daily calls and take orders from customers
\n\u2022 Carries out in-store tasks and pre-established sales activities
\n\u2022 Advises and presents materials for sales
\n<\/span><\/span><\/p><\/div><\/a><\/div><\/div><\/span>[\/vc_column][vc_column animation_delay=”0″ element_id=”30673″ offset=”vc_col-lg-4 vc_col-md-12 vc_col-xs-12″ crp=”480:i:i,480-768:i:i,768-1024:15:15,1024-1280:20:20,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i”]

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Direct sales representative<\/h4>

\u2022 Delivers goods and reports
\n\u2022 Collects and bills
\n\u2022 Manages the inventory on the go
\n<\/span><\/span><\/p><\/div><\/a><\/div><\/div><\/span>

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Merchandiser<\/h4>

\u2022 Carries out in-store auditing
\n\u2022 Holds guided tours and step-by-step activities
\n\u2022 Checks product availability
\n<\/span><\/span><\/p><\/div><\/a><\/div><\/div><\/span>[\/vc_column][\/vc_row][vc_row gap=”0″ element_id=”857798″ el_class=”z-index-1″][vc_column]<\/span>[\/vc_column][\/vc_row][\/vc_section][vc_row element_id=”59728″ css=”.vc_custom_1601560831139{padding-top: 66px !important;padding-bottom: 66px !important;background: #b0cc41 url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2018\/12\/map_transparent_dark.png?id=13266) !important;}”][vc_column]

With the SeniorSFA solution you can easily manage:<\/span><\/span><\/h2>[vc_row_inner element_id=”426203″][vc_column_inner width=”1\/4″]
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Customers, Contacts & Leads<\/h5><\/div><\/div><\/div><\/span>[\/vc_column_inner][vc_column_inner width=”1\/4″]
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Items & Stocks<\/h5><\/div><\/div><\/div><\/span>[\/vc_column_inner][vc_column_inner width=”1\/4″]
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Routes & Activities<\/h5><\/div><\/div><\/div><\/span>[\/vc_column_inner][vc_column_inner width=”1\/4″]
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Opportunities, Offers, Orders & Direct Sales<\/h5><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner]<\/span>[vc_row_inner element_id=”251994″][vc_column_inner width=”1\/4″]
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Service Forms<\/h5><\/div><\/div><\/div><\/span>[\/vc_column_inner][vc_column_inner width=”1\/4″]
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Market Research<\/h5><\/div><\/div><\/div><\/span>[\/vc_column_inner][vc_column_inner width=”1\/4″]
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Marketing & Promotional Campaigns<\/h5><\/div><\/div><\/div><\/span>[\/vc_column_inner][vc_column_inner width=”1\/4″]
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Reports & Analysis<\/h5><\/div><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_section css=”.vc_custom_1601631286864{padding-top: 30px !important;padding-bottom: 50px !important;background-image: url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2018\/12\/overlay_dark_1920.png?id=11396) !important;}”][vc_row gap=”0″ equal_height=”yes” content_placement=”top” element_id=”893985″ element_css=”.vc-row-854634 .top-gradient {background:linear-gradient(to bottom, #ffffff 0%,rgba(255,255,255,0) 100%);}.vc-row-854634 .bottom-gradient {background:linear-gradient(to top, #ffffff 0%,rgba(255,255,255,0) 100%);}” grid_overlay=”black” css=”.vc_custom_1598957364135{padding-top: 96px !important;padding-bottom: 96px !important;background-image: url(https:\/\/seniorerp.ro\/wp-content\/uploads\/2018\/12\/map_transparent_dark.png?id=13260) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}” gradient_color=”#ffffff”][vc_column animation_delay=”0″ width=”1\/6″ element_id=”829129″ offset=”vc_col-lg-12 vc_col-md-12 vc_col-xs-12″ crp=”480:i:i,480-768:i:i,768-1024:i:i,1024-1280:i:i,1280-1366:i:i,1366-1600:i:i,1600-1920:i:i” el_id=”solutia-potrivita”]

SFA SOLUTION MODULES:<\/span><\/span><\/h4><\/span>
Merchandising & Marketing<\/h6><\/div>
[vc_row_inner gap=”16″ element_id=”117614″ css=”.vc_custom_1598958422036{padding-right: 20px !important;padding-left: 20px !important;}”][vc_column_inner width=”1\/2″ offset=”vc_col-lg-8 vc_col-md-12 vc_col-xs-12″][vc_column_text animation_delay=”0″ css=”.vc_custom_1644322653502{padding-right: 20px !important;}”]\n