The manufacturer of
“vitamin aqua” drinks manages its operations with integrated solutions from Senior Software
Find out what benefits were gained by the manufacturer following the implementation of the Senior Software solutions
Merlins Beverages, the manufacturer of ”vitamin aqua” soft drinks, has optimized its entire business, from the supply of raw materials to the sale of finished products. Using ERP and BI systems from Senior Software, the company from Neamt (Romania) obtained detailed reports, visibility and control over the company’s resources and processes.
The manufacturer of premium soft drinks who owns the famous ”vitamin aqua” and ”Pop Cola” brands, has automated its business with Senior Software solutions and has seen major benefits from it.
The leader in Romania on the vitamin water segment has simplified its workflows and increased performance in the operational area, using SeniorERP and SeniorVisualBI, two systems from Senior Software’s portfolio.
The importance of ERP and BI solutions in production & sales
Through automation, Merlins Beverages has managed to optimize production and sales processes. With Senior Software solutions, in addition to an efficient management of all resources, the manufacturer builds conclusive reports in the financial-accounting area and in sales. In this way, the management team simplified budgeting operations, improved decision-making processes (including on the investment side) and increased the productivity of the sales team.
Regarding the applicability within the company, the CEO of Merlins Beverages specifies that ERP particularly helps in data storage and in monitoring and evaluating the results through the following functionalities, grouped by business areas:
As for the manufacturer’s relationship with large retailers (IKA), it has been improved by automating document transfers. The process is done with the help of EDI (Electronic Data Interchange) platform, whose functionalities are integrated in SeniorERP. The electronic data transfer platform comes with a wide range of benefits, from simplifying communication with IKA (International Key Accounts) and fast document transmission, to maintaining the correctness of data and considerably reducing costs.
In July 2021, Merlins Beverages will complete a new production unit, which will lead to an expansion of the product portfolio and an increase in staff. The partnership with Senior Software has the ability to support the company’s extensive automation needs, which come with business development, the supplier being the only one in Romania with a complete package of integrated software solutions for business management.
About Merlins Beverages
Founded in 2011, Merlins Beverages is a company from Neamt County (Romania) that deals with the production of premium soft drinks. ”vitamin aqua”, ”Merlin’s LEMONADE”, ”Pop Cola” and ”VITANIMIX” are product ranges included in the manufacturer’s portfolio. Merlins Beverages brands can be found on the shelves of all retail chains in Romania, in gas stations and grocery stores, covering both organized and non-organized trade.
About Senior Software
Senior Software is the only software system provider in Romania with a complete suite of integrated solutions. Founded in 2003, the company has completed over 450 successful implementations, using the latest technologies. Senior Software started the business with a single division, and currently has 6 divisions through which it implements intuitive systems such as ERP, BI, SCM, MES, E-commerce and Hardware. The company operates in four locations in Romania (Bucharest, Constanta, Cluj, Iasi) with a team of 160 employees.