The manufacturer of

“vitamin aqua” drinks manages its operations with integrated solutions from Senior Software

Find out what benefits were gained by the manufacturer following the implementation of the Senior Software solutions

Merlins Beverages, the manufacturer of ”vitamin aqua” soft drinks, has optimized its entire business, from the supply of raw materials to the sale of finished products. Using ERP and BI systems from Senior Software, the company from Neamt (Romania) obtained detailed reports, visibility and control over the company’s resources and processes.

The manufacturer of premium soft drinks who owns the famous ”vitamin aqua” and ”Pop Cola” brands, has automated its business with Senior Software solutions and has seen major benefits from it.

The leader in Romania on the vitamin water segment has simplified its workflows and increased performance in the operational area, using SeniorERP and SeniorVisualBI, two systems from Senior Software’s portfolio.

”It is imperative for us to have access to the latest software developments in order to streamline our operations. We received recommendations from some of our partners for the solutions offered by Senior Software and, because we wanted to have a complete picture of the activities carried out (supply, production and sales), we chose SeniorERP and SeniorVisualBI from Senior Software.
With SeniorERP we manage to follow the entire flow of activities and processes, from raw material supply to sale, and BI is useful for us in terms of reporting on different departments”
Ruxandra Alexianu
CEO Merlins Beverages

Among the most important benefits registered by using SeniorERPERP software for resource management and SeniorVisualBIBI software for complex analyzes and detailed reporting, are:

Real-time tracking of company flows

Ensuring the traceability of raw materials and finished products

Obtaining detailed production reports and easy to view

Increased efficiency and visibility in the sales area

Simplified financial-accounting operations

Overview of company processes

Analyzes and reports performed quickly and with correct data

Easy preparation of company’s budgeting

Establishing the right decisions regarding the necessary investments

Improving and tracking the performance of the sales team

Supporting decision-making processes and business strategies

The importance of ERP and BI solutions in production & sales

Through automation, Merlins Beverages has managed to optimize production and sales processes. With Senior Software solutions, in addition to an efficient management of all resources, the manufacturer builds conclusive reports in the financial-accounting area and in sales. In this way, the management team simplified budgeting operations, improved decision-making processes (including on the investment side) and increased the productivity of the sales team.

”ERP offers us the support we need for the traceability of raw materials and finished products. The production reports are complete and easy to view, so the management has also improved. In the sales area, we have a much clearer situation about the activity of sales agents on the various distribution channels that we serve. The ease with which we make the accounting records, the fact that we automated the accounting statements and various usual documents, as well as the extensive possibilities we have in preparing the reports - for us they are the most important advantages brought by SeniorERP”
Ruxandra Alexianu
CEO Merlins Beverages

Regarding the applicability within the company, the CEO of Merlins Beverages specifies that ERP particularly helps in data storage and in monitoring and evaluating the results through the following functionalities, grouped by business areas:


Production orders, supplier management, consumption in production, production reports & centralization, entry notes, etc.


Balances, records due to suppliers / customers, consumption vouchers, introduction of invoices, etc.

Sales & invoices

Management of suppliers and customers (structure, history and reports), transfer of goods between managements, etc.


invoicing, payments, settlement of invoices, clearing, balance checks, treasury, reports, etc.

“With the Business Intelligence solution from Senior Software, we get an overview of a series of relevant processes in the company, using the data entered into the system, which is a major advantage for Merlins Beverages.“
Ruxandra Alexianu

Ruxandra Alexianu

CEO Merlins Beverages

As for the manufacturer’s relationship with large retailers (IKA), it has been improved by automating document transfers. The process is done with the help of EDI (Electronic Data Interchange) platform, whose functionalities are integrated in SeniorERP. The electronic data transfer platform comes with a wide range of benefits, from simplifying communication with IKA (International Key Accounts) and fast document transmission, to maintaining the correctness of data and considerably reducing costs.

In July 2021, Merlins Beverages will complete a new production unit, which will lead to an expansion of the product portfolio and an increase in staff. The partnership with Senior Software has the ability to support the company’s extensive automation needs, which come with business development, the supplier being the only one in Romania with a complete package of integrated software solutions for business management.

About Merlins Beverages

Founded in 2011, Merlins Beverages is a company from Neamt County (Romania) that deals with the production of premium soft drinks. ”vitamin aqua”, ”Merlin’s LEMONADE”, ”Pop Cola” and ”VITANIMIX” are product ranges included in the manufacturer’s portfolio. Merlins Beverages brands can be found on the shelves of all retail chains in Romania, in gas stations and grocery stores, covering both organized and non-organized trade.

About Senior Software

Senior Software is the only software system provider in Romania with a complete suite of integrated solutions. Founded in 2003, the company has completed over 450 successful implementations, using the latest technologies. Senior Software started the business with a single division, and currently has 6 divisions through which it implements intuitive systems such as ERP, BI, SCM, MES, E-commerce and Hardware. The company operates in four locations in Romania (Bucharest, Constanta, Cluj, Iasi) with a team of 160 employees.

Find out more about Senior Software’s solutions!