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Implementare ERP, CRM, BI, SFA si SCM pentru distributie, productie, servicii si retail

ERP system and delivery planning

For a FMCG distribution company, where the daily number of orders reaches thousands, the time in which these commands are collected, prepared and delivered to customers becomes critical

Taking Orders

Receiving orders can be automated to a great extent by implementing SFA (Sales Force Automation) for sales agents or a Web portal for taking orders (Business to Business or Business to Consumer). For orders issued through mobile devices to be quickly received, it is recommended that they work in connection permanently. Fortunately, communication costs are constantly decreasing, the quality of services offered and coverage having an ascending trend.

Besides the advantages related to delivery logistics, implementation of the two solutions have many other advantages: a considerable reduction of losses due to rotation of personnel, quality control over the sales, increase market coverage, etc..

Regardless of channel sales, orders once entered into the system and validated, the workflow follows a logistic nature. It has several distinct phases: planning, delivery, picking, loading merchandise in cars and delivery effective.


Usually, in a distribution company, over a certain level, activity is distributed in several points of order to cover areas that offer services. Clients (or the work of clients) are allocated for their work points. Inside the work point, the operational activity is the operational area (specific areas of sales agencies and commercial areas of specific machines or delivery routes). Each delivery zone has a visit attached, planning and car drivers on the route. Statistically, one can determine the average period required to prepare an order for a customer / client range.

With these data, since taking over command in the system, you can accurately determine time of delivery, delivery route, car and driver that will make the delivery. Thus, according to the planning controls will be sent for picking. In practice, there are many variations on this theme: if the merchandise does not exist in this deposit, but can be delivered in another, if the goods are transferred from one central landfill, if failures occur in the logistic park etc.. For such problems there are specific tools able to improve remedial decisions.


Once picking finished, the goods can be transferred in the delivery area. If areas picking has been done, here orders can be recomposed or clustered for delivery. In cars, the products will be loaded in reverse order of discharge (if picking was executed at the order), or depending on the driver’s experience (if loaded aggregate), the command will be recomposed upon delivery.

From the data, the solution to this problem bears the name of WMS – Warehouse Management System. The role of this system is to create and control the flow of work in the warehouse. For example, you can watch at any time the status of an order flow (Ex: Open, In progress picking, picking completed check delivered partially delivered fully closed, etc.), can calculate the performance indicators of the operations of picking, can quantify the loss due to situations out-of-stock, can automate their operations work.

SeniorERP offers two types of WMS:
– paper-based – by issuing notes for the collection, removal of orders etc.. – Offers a very good cost-benefit ratio;
– Based on mobile terminals – offers a maximum of control operations. May be picking at the order, or grouped into zones of picking or delivered.