VIDEO CASE STUDY:

Broman increased online orders by 40% and achieved over 99% picking accuracy with Senior Software solutions

More details in the following video:

Broman, a company active in the import and distribution of household and agricultural products, manages a portfolio of over 1,000 products and works with approximately 1,000 customers nationwide. In the context of accelerated growth, the company chose Senior Software solutions to connect its commercial activities, inventory, orders, warehouse, eCommerce and business reporting into an integrated ecosystem.

By implementing SeniorERP, WMS, CRM, eCommerce and Senior Dashboards, Broman gained greater control over operations, real-time information updates and better coordination between departments.

“The main functionalities we appreciate are centralized inventory management, order management, operational traceability, integration with the e-commerce platform, and financial and commercial reports. These allow us to have real-time control over operations and make accurate, fast decisions.”
Dan Bordianu
CEO – Broman

Advantages and benefits obtained by the company:

Approximately 40% increase in online orders

30–40% reduction in order processing time

Over 98% inventory accuracy

Over 99% picking accuracy

Inventory and prices updated in real time

Fast visibility into sales, inventory and profitability

Situation in the company before implementation

The company’s accelerated growth created the need for better connected processes across sales, warehouse, inventory and online channels. Broman needed an integrated system to support faster and clearer order management, information updates and access to relevant data for decision-making.

Among the main needs identified were:

centralized inventory and order management

synchronization of information between the ERP, warehouse and eCommerce

reduction of manual activities in order intake

increased inventory accuracy and picking accuracy

fast access to customer history and commercial information

better visibility into sales, profitability and inventory turnover

support for the development of online channels and the B2B network

Broman increased online orders by 40% and achieved over 99% picking accuracy with Senior Software solutions

The partnership with Senior began when our company experienced accelerated growth and we needed an integrated ecosystem, which Senior provided.

Dan Bordianu, CEO – Broman

About Broman

Broman is a company active in the import and distribution market for household and agricultural products. The company operates through B2B and B2C channels, serving a portfolio of approximately 1,000 customers nationwide.

With a portfolio of over 1,000 products, Broman manages commercial, logistics and online processes that require coordination between inventory, orders, warehouse, the sales team and eCommerce.

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products in portfolio

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