Pro Activ: ”Without Senior Software’s solution, the impact of price volatility on the company’s profitability would have been overwhelming”

Read the article to learn more about the benefits Pro Activ gained by using the SeniorERP and SeniorVisualBI solutions

Pro Activ, building materials retailer from Southern Romania, has succeeded in increasing its profitability and significantly decreased the negative impact of price volatility on the company, using integrated systems from Senior Software. With the ERP and BI software solutions, the company conducts business operations in a much shorter time and accesses real-time, updated information anytime, anywhere, with increased visibility and control over the business.

Pro Activ, a business focused on the distribution of building materials serving the southern region of Romania, increased business performance and reduced the negative impact of market changes, using modern systems to automate its operations. While more and more Romanian companies are significantly affected by price increases and the accelerated pace of such changes, Pro Activ distributor has found the solution that allows it to optimally manage situations caused by price volatility. Moreover, investments in technology helped the team increase business profitability at a time of financial instability.

In 2020, the company implemented the SeniorERP system, that has been integrated with SeniorVisualBI. Together, they form a complete resource management and data analysis solution that allowed the business to grow impressively. Therefore, the distributor has optimized its business processes, lowered working time on various operations and doubled the turnover.

compania proactiv a obtinut numeroase beneficii in urma implementarii solutiilor software erp si bi

ERP and BI have made a big difference in terms of increasing efficiency and performance, on the financial-accounting and the purchasing area, and also on the controlling area. Also, planning and delivery operations take much less time. All the departments were positively influenced. We work faster and more efficiently, and all these advantages have ultimately led to an increased profitability.

When the Senior Software systems were implemented, Pro Activ had a turnover of around €13 million and around 400 unique customers served per month, and today we are talking about almost €25 million and 600 unique customers. We are sure and aware that without Senior Software’s solution, the impact of price volatility on the company’s profitability would have been overwhelming. It would have been very difficult for us to manage inventory and prices at batch level, because we didn’t have the clarity and traceability of all our internal actions.”

Alin Ionescu, Executive Director – Pro Activ

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Real-time visibility over prices and more efficient strategies

The SeniorERP system allows optimal management of all resources and increases efficiency in day-to-day activities, reducing errors and automating repetitive, manual tasks. Through CRM system’s functionalities, Pro Activ’s sales team gained real-time visibility over prices, which fluctuated even every few hours. In addition, customer relationships have improved significantly, the software allowing information to be quickly updated and accurately transmitted to the market. Field teams can access the system extremely simple, anytime, anywhere, via the ERP mobile app installed on their tablet or phone.

By integrating the ERP system with the Business Intelligence application, the distributor gained access to complex business analyses and detailed BI reporting, therefore company managers can establish the most appropriate strategies to improve the business.

For a year and a half, many players in the industry have been hit by massive price increases and we are talking here about doubled prices in a very short time, about increases of tens of percent per quarter. It’s a very big challenge and many companies are talking about survival.

Obviously, we’re in an extremely favorable position, precisely because we have prepared and designed the business in such a way that we can be flexible and adapt quickly to any changes. Senior Software tools have certainly helped us to anticipate these situations, to deliver performance and to have a very well-developed controlling area.

Thanks to the partnership with Senior Software, we were able to quickly extract data of interest and to have increased visibility on the business and the direction it should take. We are currently accessing detailed reports from BI, we can easily measure performance indicators and analyze efficiency at the departmental level.”

Alin Ionescu, Executive Diretor – Pro Activ

Three years ago, after a series of meetings with 6 Romanian software system providers, Pro Activ management decided to start the partnership with Senior Software, its IT systems being considered vital for adapting the business to the market dynamics. The distributor considered the fact that the systems provided met the exact needs of Pro Activ and could be easily adapted to the specifics of the business. The know-how and professionalism of the Senior Software team were also important aspects in the selection of the software supplier. Pro Activ is the first company which implemented Senior Software’s systems 100% remotely, a project that was successfully completed.

About Pro Activ

Pro Activ is a company from Dambovita, with 65 employees, which has more than 20 years of experience in the building materials distribution market. The company holds two of its own brands, OK Fix and Crizantema, and the distributor’s portfolio also includes products from brands such as Knauf Gips, Austrotherm, Ursa, Xella, Tehnogips, Ral Color, Baumit, Brikston, Soceram, etc. The product categories marketed by Pro Activ are: washable paints, primers, EPS and Extruded polystyrene, adhesives, thinners and more.

About Senior Software

Senior Software is the only provider and developer of software systems in Romania with a complete package of integrated solutions. Founded in 2003, Senior Software began its operations with a single division, and currently it has 7 of them through wich intuitive ERP, BI, SCM, MES, E-Commerce & Hardware systems are being implemented. The company operates in five locations in Romania (Bucharest, Constanta, Cluj, Timisoara and Iasi) with a team of more than 180 employees.

Find out more about Senior Software’s integrated solutions!