Pro Activ: ”Without Senior Software’s solution, the impact of price volatility on the company’s profitability would have been overwhelming”
Read the article to learn more about the benefits Pro Activ gained by using the SeniorERP and SeniorVisualBI solutions
Pro Activ, building materials retailer from Southern Romania, has succeeded in increasing its profitability and significantly decreased the negative impact of price volatility on the company, using integrated systems from Senior Software. With the ERP and BI software solutions, the company conducts business operations in a much shorter time and accesses real-time, updated information anytime, anywhere, with increased visibility and control over the business.
Real-time visibility over prices and more efficient strategies
The SeniorERP system allows optimal management of all resources and increases efficiency in day-to-day activities, reducing errors and automating repetitive, manual tasks. Through CRM system’s functionalities, Pro Activ’s sales team gained real-time visibility over prices, which fluctuated even every few hours. In addition, customer relationships have improved significantly, the software allowing information to be quickly updated and accurately transmitted to the market. Field teams can access the system extremely simple, anytime, anywhere, via the ERP mobile app installed on their tablet or phone.
By integrating the ERP system with the Business Intelligence application, the distributor gained access to complex business analyses and detailed BI reporting, therefore company managers can establish the most appropriate strategies to improve the business.
Three years ago, after a series of meetings with 6 Romanian software system providers, Pro Activ management decided to start the partnership with Senior Software, its IT systems being considered vital for adapting the business to the market dynamics. The distributor considered the fact that the systems provided met the exact needs of Pro Activ and could be easily adapted to the specifics of the business. The know-how and professionalism of the Senior Software team were also important aspects in the selection of the software supplier. Pro Activ is the first company which implemented Senior Software’s systems 100% remotely, a project that was successfully completed.
About Pro Activ
Pro Activ is a company from Dambovita, with 65 employees, which has more than 20 years of experience in the building materials distribution market. The company holds two of its own brands, OK Fix and Crizantema, and the distributor’s portfolio also includes products from brands such as Knauf Gips, Austrotherm, Ursa, Xella, Tehnogips, Ral Color, Baumit, Brikston, Soceram, etc. The product categories marketed by Pro Activ are: washable paints, primers, EPS and Extruded polystyrene, adhesives, thinners and more.
About Senior Software
Senior Software is the only provider and developer of software systems in Romania with a complete package of integrated solutions. Founded in 2003, Senior Software began its operations with a single division, and currently it has 7 of them through wich intuitive ERP, BI, SCM, MES, E-Commerce & Hardware systems are being implemented. The company operates in five locations in Romania (Bucharest, Constanta, Cluj, Timisoara and Iasi) with a team of more than 180 employees.