Romanian
EnglishVIDEO Case Study:
The distributor Pro Activ has reduced the impact
of price volatility on the company and increased business profitability
|Implemented solutions: SeniorERP & SeniorVisualBI
What benefits has the company gained?
Among the changes noted by the company, following the implementation of the integrated SeniorERP & SeniorVisualBI systems, we count:
About the collaboration with Senior Software
The distributor started using Senior Software systems in 2020, Pro Activ being the first company to achieve a 100% remote implementation of ERP and BI solutions. The decision to start the collaboration came after meetings with 6 software providers, Senior Software being the only supplier that met all the company’s selection criteria. Among the aspects that led to the building of this partnership were both the capabilities of the software solutions and their adaptability to the particularities of the business, as well as the professionalism and know-how of the Senior Software team.
Since using SeniorERP and SeniorVisualBI solutions, the distributor Pro Activ has significantly increased the number of unique customers served per month and doubled its turnover.
“When the Senior Software systems were implemented, Pro Activ had a turnover of around €13 million and around 400 unique customers served per month, and today we are talking about almost €25 million and 600 unique customers.
All departments have been positively influenced by the partnership with Senior Software. We easily track performance indicators and can easily analyze efficiency at department level. We have increased visibility over the business and the direction the business should have. We are working faster and more efficiently, and all these advantages have ultimately led to increasement of profitability.”
Alin Ionescu, Executive Director – Pro Activ
About the company
Based in Dambovita, Pro Activ is a company with 65 employees and, since 2001, the business has been active on the building materials distribution market. The business owns two brands: OK Fix and Crizantema.
The company also distributes products belonging to brands such as Knauf Gips, Austrotherm, Ursa, Xella, Tehnogips, Ral Color, Baumit, Brikston, Soceram. The product categories sold by Pro Activ are: washable paints, primers, EPS and Extruded polystyrene, adhesives, thinners and other similar products.
