Complete control and traceability for Ideal Feroluc,
with integrated Senior Software systems

Read the article to learn more about the benefits gained by Ideal Feroluc after implementing SeniorERP, SeniorVisualBI and WMS

Ideal Feroluc is a company from Bacau specialized in the import and distribution of furniture accessories. The company has chosen to invest in Senior Software’s solutions, in order to automate warehouse operations and most of the sales processes. Thus, the distributor obtained major time savings, real-time access to detailed reports and analysis, complete traceability and control over the business.

Ideal Feroluc, the distributor of furniture and upholstery accessories from Bacau, invested in a package of integrated systems provided by Senior Software, an acquisition that brought significant time savings and efficient management of the company’s resources.

The business operates with WMS, SeniorERP and SeniorVisualBI, systems that enabled it to automate a sizable percentage of workflows, while supporting the business expansion plans.

By digitizing the processes with WMS, the wrehouse activity was simplified and the employees quickly assimilated the new way of working. The system allows for easy management of operations and resources in storage zones, which provides a wide range of benefits to the distributor, including:

Substantial time savings for picking and labeling;

Improved accuracy and control over stock and tasks;

Shelf placement and intelligent storage, based on seasonality, quantity and other;

Efficient deliveries and checks, in the delivery area;

End-to-end traceability.

feroluc comunicat wms erp bi soft gestionare afaceri bg 1
“Now everything happens in a matter of seconds per landmark. We have total control over the goods.”

”The system accomplishes everything we needed from a WMS, plus a lot more that I didn’t thought was feasible, and this is a huge benefit. WMS ensures complete traceability, providing visibility on the stock and on the entire process, starting with reception and product storage in the pallet area, and their track through picking and delivery.
Before, with the previous program, we allocated one minute for each landmark, so if we performed 1000 landmarks each day, we’d have 1000 minutes of employee time dedicated only for this task, which means 40% of working time. Now everything happens in a matter of seconds per landmark. We have total control over the goods. With the WMS solution we know exactly what stock and quantity we have on each location […] and we make inventory on location without interrupting the sales process.”

said Lucian Mariut, Administrator of Ideal Feroluc

With its investment in ERP and BI solutions, the company aims to automate financial and accounting operations, to customize the pricing policy and to efficiently capitalize the company’s resources. The distributor can easily create complex and detailed reports, and can efficiently track the order flow per quarter. Furthermore, SeniorERP provides cost control and improves profitability by defining and closely monitoring cost and profit centers. The sales agents can easily register customer’s orders into the system, create offers, see uncollected invoices and follow up on sales targets.

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About Ideal Feroluc

Based in Bacau, Ideal Feroluc is a company specialized in the import and distribution of functional and decorative accessories for furniture, upholstery, carpentry and joinery. Ideal Feroluc has two warehouses in Brasov and Bacau, of 250 & 2000 square meters, a retail store for furniture manufacturers, an online store ( and a staff of 50 employees. The business started its activity in 2011, and currently has a turnover which exceeds 5 million euros.

About Senior Software

Senior Software is the only provider and developer of software systems in Romania with a complete package of integrated solutions. Founded in 2003, the company has completed over 450 successful implementations, using the latest technologies. Senior Software started the business with a single division, and currently has 6 divisions through which it implements intuitive systems such as ERP, BI / CPM, SCM, MES, E-commerce and Hardware. The company operates in four locations in Romania (Bucharest, Constanta, Cluj and Iasi) with a team of 160 employees.

Find out more about Senior Software’s integrated solutions!